Hyundai is set to end the year with a bang. Following five straight months of growth, the brand promises to surprise Filipinos anew with more exciting offerings before the end of 2013.”
- Ma. Fe Perez-Agudo, HARI President and CEO
Performance and Drivers
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, notched up a healthy 12% increase month-on-month, ending October with 1,685 units sold versus 1,507 units in September 2013.
October’s performance was characterized by strong contributions from both Passenger Car (PC) and Light Commercial Vehicle (LCV) segments. Led by the month’s biggest contributor, the formidable Accent’s tally rose 42.2% to 556 units against 391 the month before. This was followed closely by the Eon, which managed a steady climb to 400 units from 354.
On the LCV front, favourable supply conditions allowed the luxurious Santa Fe a month-on-month growth of 36.8% with a total of 104 units in October. Likewise, timely stock arrival saw the Grand Starex increase its tally over September by 40.6%, ending the month with 201 units sold. Not to be outdone, the brand’s workhorse also saw a considerable increase for the month with the H100 utility truck netting 135 units for a 55.2% uptick compared to the month before.
October marked Hyundai’s fifth straight month of growth. With this recent streak, the brand is a mere 4.9% off its mark during the same period a year ago. Clearly, this represents a positive indication of Hyundai’s direction heading towards the Christmas season.
Sales and Economic Outlook
The Philippine economy continues to flourish, driving the local business environment to new heights. Consumer and government spending has buoyed the country’s growth potential in full gear, cushioning the economy from negative external shocks.
Moreover, positive sentiment from foreign investors manifest improved business confidence all thanks to solid macroeconomic fundamentals coupled with the country’s investment grade status.
By Tom Krisher (Associated Press)
In this Sunday, Nov. 16, 2013, file photo, a model poses next to a Hyundai Tucson facelift on display at the Kuala Lumpur International Motor Show in Kuala Lumpur, Malaysia, In 2014, Hyundai says it will starts selling Tucson SUV powered by a hydrogen fuel cell. It will be the first mass-market vehicle of its type to be sold or leased in the U.S. AP/Lai Seng Sin, File
DETROIT — For years, the joke in the auto industry was that a mass-produced car that runs on hydrogen was always a decade away.
That will change next year when Hyundai starts selling a Tucson SUV powered by a hydrogen fuel cell. It will be the first mass-market vehicle of its type to be sold or leased in the U.S.
"These things are now ready for prime time," John Krafcik, Hyundai's North American CEO, said last week. His company plans to announce details of the new Tucson on Wednesday at the Los Angeles Auto Show.
Even as the industry focused on battery-powered and hybrid cars, automakers such as Hyundai, Honda and Toyota kept up research on fuel cells. Now they appear to have conquered obstacles such as high costs, safety concerns and a lack of filling stations. These vehicles could help the companies meet stricter future fuel-economy standards.
Now Fifth Ranked Non-Premium Brand; Up Six Places from 2012
Top Asian Brand in Mass Market Segment
COSTA MESA, Calif., Nov. 14, 2013 – Hyundai’s dedication to enhancing the customer buying experience resulted in the industry’s largest rank improvement in the recently announced J.D. Power 2013 U.S. Sales Satisfaction Index (SSI) StudySM. Hyundai finished as the fifth best mass market brand, moving up six spots since the 2012 study. Hyundai’s score improved 27 points to 677 in the 1,000 point scale, the second biggest point move among the 19 non-premium brands.
“Hyundai dealers have invested heavily in delighting customers in every interaction, particularly during the buying process,” said Dave Zuchowski, executive vice president, national sales, Hyundai Motor America. “Achieving the largest rank improvement in the SSI Study shows these efforts are paying off. We believe our engaging salespeople also led the way in determining a customer’s needs so they can pair them with a Hyundai that best fits their lifestyle.